Conversion is a content problem, not a UX problem
A redesign rarely fixes a low-converting site. The fix is usually upstream of the design.
Clients ask us to redesign for conversion. Sometimes we do. More often, the redesign isn't what's needed.
What's actually broken
The page doesn't say what the visitor came to find out. The hero answers "what does this company think about itself" instead of "what does this company do for me." The CTA labels are vague - "Learn more" instead of "See pricing."
You can fix all of that without touching a single component.
The cheaper test
Before we redesign anything, we'll often run a copy pass. Same layout. New words. Specific replacing generic. Outcomes replacing features. CTAs that name the next step.
Half the time the conversion problem evaporates with the copy pass alone. The redesign that was supposed to fix it would have shipped in three months. The copy pass shipped in a week.
When a redesign actually helps
The page architecture genuinely doesn't support the message - flow is wrong, hierarchy is wrong, or the visitor can't find anything. Real problems. Worth a redesign.
But "the page isn't converting" is a content diagnosis until proven otherwise.