Short, opinionated posts on web development, brand identity, design and marketing - written between client work, in the same voice we use with clients.
The "we need an app" brief is right about half the time. Here is when the website wins instead.
Read noteA short rule set for when push earns the visitor's attention and when it spends it.
Read noteThe make-or-break window every app has, and the four things that fit inside it.
Read noteTwo 45-minute calls usually beat a 12-page proposal. The structure that makes that work.
Read noteThe five questions we ask early. The 30 we used to ask. Why we cut.
Read noteWhy we publish starting prices on the site and what changed when we did.
Read noteRetainer revenue is stable. Retainer work is the worst kind of work for studios our size. A note on the trade-off.
Read noteA short note on the transition for anyone considering it.
Read noteFive signals we now treat as walk-aways. Each one cost us a project before we learned.
Read noteThree years in, only some of the metrics still matter for actual outcomes. A short prioritization.
Read noteA simple three-layer cache approach that has worked across every site we have audited this year.
Read noteMost teams build elaborate CI pipelines and bypass them within weeks. The minimum that survives.
Read note