Short, opinionated posts on web development, brand identity, design and marketing - written between client work, in the same voice we use with clients.
Three rules that move 80% of an image budget without any code change beyond the markup.
Read noteA 100/100 Lighthouse score does not mean a fast site. A 75/100 site can convert better than a 100/100 site. A note on what to actually optimize.
Read note