Muscle Hut.

Muscle Hut is a UK gym chain growing fast on the back of an honest pricing strategy and a community-first culture. The brief was a site that converted curious visitors into members without leaning on the usual gym-marketing playbook of guilt-led copy and stock-photo intensity.

The site we shipped reads as confident rather than aggressive. The community is the proof. The pricing is on the page. The PT finder treats trainers like real people with real specialisms. And the storefront for branded apparel sits alongside the membership flow without competing for attention.

A 4-discipline engagement covering everything from brand storefront design through to ongoing acquisition and search visibility.

• A·01Web Design
• A·02Web Development
• A·03Conversion Strategy
• A·04Brand Direction

• B·01Make the membership offer obvious in five seconds - three tiers, real prices, no calculator gimmicks.
• B·02Surface community proof (real members, real testimonials, real facility photos) before the conversion ask.
• B·03Build a working PT Finder that respects the trainers' specialisms and the user's goal at the same time.
• B·04Carve space for the branded apparel store and event announcements without diluting the membership funnel.
• B·05Keep the tone "Lift. Train. Hut." - direct, inclusive, no fluff.

• C·01Three-tier membership block on the homepage, with the day-pass and student/Blue Light discounts placed exactly where they belong (alongside, not above, the unlimited-access tier).
• C·02**PT Finder**: filterable directory of trainers with their specialisms, training style, and direct booking - replaces the generic "contact us about training" page most gym chains ship.
• C·03Apparel storefront integrated as a peer to the membership pages, not a sub-section. Treating the merch like a separate product, because for the brand it is.
• C·04Events and announcements module the team can post to without developer help.
• C·05Member testimonials and facility photography surfaced as social proof, not marketing material - captioned by the actual member name, not "Member, Anytown UK."
• C·06WordPress build with the team's existing workflow respected.